Scottish Autism launch digital campaign highlighting available support
Scottish Autism has launched a new brand campaign aimed at raising greater public awareness about autism and the support available to individuals with autism and their families.
Based on the theme ‘Scottish Autism puts the IS in autism,’ the four week digital campaign demonstrates that whilst autism can result in a range of challenges, people on the autism spectrum have potential, skills, talents and aspirations, and that it IS possible to achieve the outcomes that are meaningful to them and their families.
An accompanying message of the campaign is focused on how the charity provide a ‘spectrum of support for life’ to enable individuals with autism and their families to receive the support they require throughout the whole life journey.
The campaign, which launched yesterday, will feature a series of video adverts that will appear across Facebook, and digital display adverts that will run across parents networking website Mumsnet. The campaign will also be further reinforced with a dedicated campaign website page: www.scottishautism.org/spectrum
The campaign will feature a mix of practical everyday examples of issues that can affect individuals with autism and their families such as eating and sleeping, and will also include more complex issues such as thinking about independence and developing relationships.
Director of Development, Charlene Tait, said: “Scottish Autism is dedicated to enabling and enriching the lives of individuals with autism, and their families, through the whole life journey. This campaign will not only raise awareness of autism as a lifelong condition, but also reflect the great work being done across our organisation to provide practical and emotional support to individuals with autism and their families.
“Rather than putting the emphasis on barriers and limitations, this is a positive campaign, focused on what ‘IS’ possible.”
Ali Findlay, Managing Director of The Lane Agency said: “We’ve worked with Scottish Autism for 5 years now and in that time seen the organisation grow to provide an ever-increasing range of services for those with autism. A key part of the organisation’s role is to raise awareness of how autism affects lives. The aim of this campaign is to keep messaging very simple and to very quickly communicate how the services and knowledge bank of Scottish Autism can achieve great outcomes for individuals they support and their families.”
“A secondary benefit of this campaign is that the compelling creative treatment will also make those who have no connection with autism understand a little more about the challenges around it.”
