Government urge adult care providers support next phase of recruitment campaign

The adult social care sector is being urged by the Minister for Care to back the next phase of a recruitment campaign launched by the Department of Health and Social Care.

The next phase of the campaign will run from autumn 2019 to April 2020 with the Department calling for support from providers from across the adult social care sector to advertise vacancies and share success stories.

Minister for Care, Caroline Dinenage (pictured), said: “The social care sector is crying out for talented care workers with the right values. We’ve seen from the campaign already that there are the right people out there but there is still a huge demand and we must reach out to more people to show them that careers in adult social care can be varied, rewarding and flexible.

“I’m calling on the social care sector to rally together and lend us their support again to bring to life the true rewards of caring and showcase the qualities needed to do the vast range of diverse jobs in care.”

The campaign aims to encourage and inspire people to consider and apply for jobs in adult social care by bringing to life the mutual reward for both those working in care and those they support, as well as showcasing the diversity of roles in the sector.

The first phase of the campaign has already generated a 14% uplift in clicks on the apply button for care roles on DWP Find a Job and 97% more searches for jobs containing ‘care’ or ‘care worker’. One in four (26%) care employers surveyed after the first phase saw an increase in either enquiries, applications, interviews or vacancies filled.

With a mix of outdoor posters, TV adverts, radio, social media as well as PR and partnerships activity, the campaign will include two big bursts of activity – one in the autumn and another in January – underpinned by a ‘constant drumbeat’ throughout the year. An updated campaign toolkit and suite of materials free to download is also be available for care providers to use.

Beyond the main activity, the campaign will put a spotlight on all the types of care roles available in the sector. This will include a focus on mental health and complex needs, domiciliary care, rural care opportunities, individual employers and personal assistants, shared lives schemes and supporting people with learning disabilities.

• If you are a care provider and would like to support the campaign by sharing case studies, email: [email protected].
• For campaign updates and to download materials, visit: https://www.everydayisdifferent.com/home.aspx

Picture (c) Roger Harris Photography.