New national campaign aims to boost adult social care workforce in Scotland

A national campaign to increase the adult social care workforce in Scotland has been launched today by Health Secretary, Jeane Freeman and Children and Young People Minister, Maree Todd.

The ‘There’s More to Care Than Caring’ recruitment campaign features stories from adult care workers and aims to encourage people from outwith the sector to consider a career in care.

Across Scotland around 145,000 people currently work in adult social care in a range of roles, including supporting people with physical disabilities, dementia, autism, older people and those with mental health conditions.

The campaign, which has been developed in collaboration with the Scottish Social Services Council (SSSC) and key partners in the social care sector, will run across radio, online, newspapers and social media.

Speaking at the campaign launch at community hub, Tribe Porty in Edinburgh, Ms Freeman said: “Working in adult social care can be hugely rewarding – for many it’s more than a job, it’s work they give enormous commitment to.

“As today’s report from the Care Inspectorate and SSSC highlights, one of the main difficulties services face when trying to fill vacancies is not having enough applicants or the right applicants. That is exactly what this campaign seeks to address.

“Brexit presents a clear threat to the future of our health and social care services and the EU workforce make a valuable contribution to this sector as well as others. As a responsible government we will continue to do all we can to support our health and social care services.”

Lee Robertson, 43, is a care worker at Enable Scotland, who moved to the sector after working in retail. He supports Steven Imlah, 25, who features in the campaign and works at Tribe Porty.

Lee said: “I love being a carer and I’m passionate about letting others know why it’s such a rewarding and satisfying career choice.

“In my previous job, I honestly felt like I was working for the sake of it. But now that I’m caring for Steven, I feel like I’ve found my calling and come away every day knowing that I’ve made a big difference. It’s a good feeling.

“Day to day, you provide personal and practical support to help people live their lives. Like any job, it’s not without its challenges but if you have the right qualities then you will enjoy it.

“You will also get the chance to build a great career. I’d urge anyone stuck in a bit of a rut or just looking for a change to consider making the move to be a care worker. Like me, you too might find your passion.”

Visit the campaign website here.